30 Nov Video Advertisement: The Strongest Weapon In Your Arsenal
If you are not using video as part of your marketing strategy, you will be left behind. Your consumers and potential clients are watching more video, and the statistics don’t lie. 92% of prospects consume online video, and about one-third of shoppers will purchase a product after viewing a video ad.
Amazon and eBay are great examples of successful video marketing campaigns. Amazon stated that adding a video ad to a product description increases the chances of a shopper buying that item up to 35%. If a video ad is interesting or valuable, they will share it with their followers on social media. More than 700 videos are shared by Twitter users every minute, and this phenomenon can increase your video’s exposure exponentially. This is also because the number of people watching videos on mobile devices continues its upward climb.
When it comes to videos that you want to be successful on mobile devices, it’s important to keep it short. 88% of videos that are 30 seconds or shorter are watched all the way through on mobile. Because video incorporates audio and visual elements that appeal to multiple senses and perform as educational tools, consider integrating product demonstrations or How-to guides as viewers can see how certain things work or learn a new skill.
Search engine companies also love video content, and they put a priority on video content when making tweaks to the algorithms that present certain sites higher on the rankings page. The primary video sites, including Facebook and Youtube, include features that enable you to see how your content performs and the insights don’t lie.
When it comes to the right company to produce remarkable video campaigns for your company: Berning Productions does it all. We work closely with our clients to craft a video campaign that not only has award-winning footage but compelling storytelling that sets your brand apart from the rest. Berning has consistently been ranked as one of the best Louisiana production companies, and our clients serve as a testament to our work.