28 Dec 2019 Google Review and Data Harvesting
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. At the end of the year, Google releases a video to showcase what people are searching for that year. This year the word was good.
Google trends data not only reflects everyday queries, but also the moments, people, ideas, and questions that made that trip around the sun so amazing. 2018 was a year of highs and lows, and somehow people still wanted to know how to be good and see more good.
What makes Google’s video so genius is that it shows how they are capturing data on all google users and it’s much deeper than just utilizing their search feature.
Google stores your location every time that you turn on your phone through google maps.
In addition, Google stores search history across all of your devices. This means that even if you delete your search history and phone history on one device, it may still have data saved from other devices. Google also knows all of the apps that you use. For every app and extension that you use, they know exactly how and when you use them.
Collecting all of this data, Google creates an advertisement profile based on your information. This information includes location, age, gender, hobbies, interests, relationship status, weight, career and even income.
Capturing data is revolutionizing the marketing world. This type of marketing is now called Big Data Marketing. This brings more opportunities for targeted advertising. As publishers gather more and more data about their visitors, it’ll enable them to serve up more and more relevant advertising. In addition, publishers can serve up more relevant content to their visitors.Here at Berning Marketing, we are always looking for ways to speak to our client’s audiences in their language. Taking advantage of data harvesting has enabled us to hit all of our target goals for ALL of our clients.
If you are interested in taking your marketing to the next level, contact us here.