01 Mar Buzzfeed’s Tasty Videos and Their Success
Unless you explicitly avoid social media, you have seen a recipe video produced by Buzzfeed’s Tasty. When Buzzfeed Tasty first began, food content on the internet was different and was more about food and Pinterest-style imagery than everyday recipe videos. Since then, consumer interest has shifted towards fast and simple how-tos for us all.
50% of the online audience has made a Tasty recipe themselves, and the most common type of comment is also a user tagging family or friends and saying “we should make this sometime soon.”
More brands are now working on sponsored content with Buzzfeed by its growth, even choosing Tasty over other established industry publishers like the Food Network because the amount of reach that Tasty videos receive with engagement being the strongest force. Buzzfeed already has a strong brand reputation that has generated such a large and loyal audience.
Since nearly half of all adults watch food videos on YouTube with millennials ages 18 to 34 viewing the most content. Millennial food lovers are a loyal audience, and it’s powered a 280% growth in food channel subscriptions each year.
A large part of the appeal of these videos is the distinctive look. The clips are shot from directly above, showing just a pair of hands as they make the food. The action is sped up and set to music and shot, so it is at the angle of the audience. When you are holding your phone and looking at it, it feels like it’s in your hands which psychologically makes the audience feel connected to the media.
By taking over food media completely, Tasty has been majorly successful by bridging the gap between media and reality with a simple formula. Berning Marketing and Productions is a local company that monitors the latest trends in video production and how to reach the largest audience we can through various platforms. If you are looking for a production team that will make sure that your videos reach the right eyes and ears, come see why Berning is your destination for the best high-quality production.