Walt Disney Imagineering is the unique creative force behind Walt Disney Parks and Resorts worldwide. Disney’s Imagineering Team dreams up, designs and builds all Disney theme parks, resorts, attractions, cruise ships and real estate developments around the globe. Furthermore, Walt Disney Imagineering has some of the most exciting news in years.
In 1952, the engineering division was first tasked with designing Disneyland. As a result, the WED Enterprises theme park design and architectural group became integral to Disney’s operations. Therefore, the studio bought it on February 5th, 1965. In 1986, Walt Disney changed the name to Walt Disney Imagineering.
What Disney’s Imagineering Team Is Building Next
For over 50 years, Disneyland and its sister parks have showcased increasingly advanced animatronic characters. In addition, the machines Disney’s Imagineering Team is currently creating are the most mobile and active ever built.
These robots will move throughout the parks. As a result, they will change the way we think about animatronics entirely. Most animatronic figures cannot move from where they sit or stand. However, that is about to change.
In Disney’s world of Avatar, the imagineering team has made the most advanced robots yet. These robots function as robotic stunt performers. For example, characters from Star Wars and Marvel demand far more active and mobile figures than traditional animatronics allow. Consequently, this has sparked the creation of Stuntronics. Watch the video below to see these impressive robots in action.
What This Means for Storytelling and Production
Here at Berning Marketing, we love seeing imagination at work. Moreover, we draw inspiration from innovators like Disney’s Imagineering Team every day. With animation, engineering and film constantly evolving, the possibilities for brand storytelling are endless. Therefore, at BM&P we bring that same spirit of creativity to every production we create. If you are looking for a local production team in New Orleans that thinks outside the box, contact Berning Marketing and Productions today.