HOLLYWOOD CASINO

Category
Campaign, Radio, video
Tags
cross-media campaign, hollywood casino, marketing plan
About This Project

Our client, Hollywood Casino Gulf Coast, required the full spread.  This means that we coordinated everything from the organization’s media to the design of the logo and the completion of all branding for the casino. By creating a cross-media campaign, we have been able to advance the online presence of Hollywood Casino.  We leveraged our analytics department to help identify Hollywood Casino’s most likely repeat players and potential new players and then developed unique marketing plans to target both groups.