Augmented reality changed the marketing world over the last decade. It gives people a new way to experience the world around them. From mobile gaming to virtual tours, it works as both a powerful marketing tool and an addictive user experience. Brands that integrate augmented reality into their campaigns give customers something memorable. That memorable moment is exactly what makes people talk.
How Augmented Reality Is Changing Advertising
Facebook recently opened its ad platform to augmented reality integration. Brands can now offer virtual product sampling directly through Facebook ads. Sephora already uses this approach for makeup and cosmetics with great success. Snapchat’s Shoppable AR proved the concept works too. Customers engage more with ads that feel novel and interactive. Showing your product virtually in someone’s real world environment is about as novel as it gets.
Beyond product sampling, brands can now run full 3D advertisements. These ads stop people mid scroll and demand attention. That kind of engagement is difficult to achieve with traditional static ads. Augmented reality solves that problem directly.
What This Means for Your Brand
People depend on their phones for almost everything in daily life. Because of that, augmented reality advertising sits right where your audience already spends their time. The technology is still developing. However, brands that adopt it early gain a significant advantage over competitors who wait.
Berning Marketing stays ahead of every major shift in digital marketing. We help clients build strategies around emerging technologies like augmented reality to drive better engagement and more conversions. Our team works on the cutting edge of marketing and production every day. Call us today to schedule an appointment and find out what we can do for your brand.