30 Jul Knock, Knock. Who’s there? The future, that’s who | Augmented Reality
Augmented reality is a technological breakthrough of the last decade which has changed the way which people can experience the world around them. From mobile gaming to virtual tours, it has proven to be as effective as a marketing tool as it is addicting to use. Something about integrating even the mundane into the visual field is very appealing to users and can be a user-friendly way of making your brand really pop and give your users something to remember you for.
Facebook earlier this month revealed that it would be allowing augmented reality integration into the advertisements it displays. This includes things such as virtual product sampling (for products such as makeup or other cosmetics, as has already been adopted by Sephora) or even simply 3-D advertisements. This method for increasing user engagement with advertising has proven its viability through its recent use in platforms such as with Snapchat’s Shoppable AR. Users are more likely to click on ads when they are presented in a novel way and making them appear virtually in the world as your potential customers walk around with their phones out is certainly novel; it really gets people talking.
Given how much people depend on their phones for daily life, this new trend is expected to remain a lucrative and profitable advertising method. While it is still in its early stages, there is much promise of it developing into much more
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